Brand design for Expert Telematika
Since 2015 I was creating different types of design for company Expert Telematika. Expert Telematika is a Moscow based studio of transport monitoring. They send a request to develop their brand with already existing logo and colors. Because of this my job was to create a representation of the company and to develop visual communication of the brand.
Location: Moscow, Russia
Client: Expert Telematika
Project Type: Brand design
Style
The fonts and colors of the company were provided in advance for further work with them. The mains fonts of the company are Room and Roboto. The mains colors are blue light, violet and blue dark. Those colors used for all kind of work with the brand as well as the base of color palette crossed for the site for this company.
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Business card
The business card was made with blue dark one one side and violet on the other side as backgrounds. The logo (the star) is separate in half and posed on the two sides of the card. The title of the company is written by Room font light and bold with blue light. All the information on the other side is written by Robot font with white.
Folders
After business cards there is another important tool that is used in the company - folders. As there is a lot of documents to provide to clients there is a solution of the folder cover with an illustration of the cosmonaut and contact information below.
Pins
One of the fines details and title present for clients - pins with a reworked logo of the company.
Postcards
One of the representations of the company is the postcard for the client. There are many versions of the postcards depending on the occasion and the receiver, but in general there are connected by the theme of cosmos as a theme developed for the art for the brand.
Portraits
One of the tasks for "Expert Telematika" was to draw the employee of the company as different characters.
Coasters

Another small gift from the company are the coasters with my illustration of the rocket in space. Also this is a useful advertisement with the link of their site.
New Year post cards

One of the most important detail in branding for the company are the New Year post cards. This is an important gesture which should represent the mood and intentions of the company to everyone who will receive this post card. Because of this every year I made a different illustration for this the most important post card of the year.
Stickers

The most fun part of the branding is the stickers. As a company with a difficult domain - transport monitoring, it is a nice gesture to share some fun. And the stickers are the best idea for that! Because of this there is many different stickers of different size and theme but which are all connected with "Expert telematika" and have their logo.
Instagram
The last demand which is in the progress is to create a visual communication for instagram to be able to put some information below the image. The company wants to have a unique image which is possible to separate in pieces. It can be a problem if you need to cut your image and put in on instagram by pieces. Because of this I create a universe which is possible to cut and put as you wish. Those are the illustrations of the universe where you can have the amount of drawings needed and always have a unique drawing at the same time.